Did you realise that Google uses over 200 different ranking variables? Without question, Google is the most frequently used search engine on the planet.

With more than 3 billion searches each day, Google outnumbers other search engines like Bing and Yahoo. Logically, you’d want to increase your Google search ranking as a result. Because SEO (search engine optimisation) frequently changes, keeping up with all changes can be challenging.

So, what are your website’s most important Google ranking factors? The best SEO company in Singapore understands all ranking factors and helps your website’s ranking grow faster.  In this post, we’ll look at ten factors that might help you improve your rankings.

What Is Google Ranking and How Does It Work?

Google’s current ranking algorithm is built on RankBrain, an AI system that organises and optimises search results. The ranking algorithm is constantly evolving to deliver the best possible experience for customers and prevent black hat SEO from meddling with search results.

It’s also complicated: Google’s algorithm examines a number of ranking signals before awarding a grade to a page.

You may have heard that Google’s algorithm considers 200 ranking factors when deciding which content to prioritise. The good news is that you don’t need to be aware of all the variables to rank your website correctly.

When it comes to SEO and top ranks, a small amount of Google ranking factors yields the best results. An SEO agency in Singapore will help achieve better results for your brand. 

Most Important SEO Ranking Factors

  • Crawlability And Site Security

Search engines use site crawlability to examine and analyse a website’s content to establish what the page is about and how it should rank. Create and submit a sitemap to the search engines. To find out how many pages Google has scanned on your site, go to Google Search Console and check your index status.

  • User Engagement High-Quality Content 

To increase user engagement, adopt high-quality website design and aesthetics. Use a stand-alone web design that is both natural and easy to comprehend. Create compelling titles and descriptions for your search results snippets using meta tag SEO. The best SEO company in Singapore will deliver high-quality content that will rank easily on search engines. 

One of the essential SEO ranking elements is high-quality content. Fresh content attracts search crawlers and improves search visibility, resulting in a win-win situation for your marketing efforts. Make a plan for your website, including landing pages and continuous blog material, using content mapping.

  • Content That Is Optimised 

On-page SEO is the process of optimising website for a specific keyword. Optimising the page for a specific keyword tells the search engines what they should rank. Use an on-page checklist to optimise your page, and double-check to ensure you didn’t miss any optimisation opportunities. Work with an SEO agency in Singapore that can help optimise your content per the search engine’s algorithms. 

  • Domain Age Of Backlink Profile

The age of your domain, or the age of your website, is a common ranking criterion. Backlinks are another indicator for search engines that a website is trustworthy and authoritative. Off-page SEO elements like the number and quality of links pointing to your site significantly impact your search engine results.