With the near-constant demand for SEO services, there’s a lot of business competition. To stay relevant, SEO specialists in Singapore need to be on top of their game and keep up with the ever-changing trends in search engine algorithms. This blog details how SEO Specialists and SEO firms Singapore predict sudden demand shifts by analyzing search engine results page (SERP) data and what they do when these shifts come.
How Do The SEO Specialists Predict?
SEO specialists are well-versed in tracking and predicting shifts in search engine demand. This understanding is crucial for SEO professionals who must be prepared to address sudden changes in traffic. Here are three methods that SEOs use to predict shifts in search engine demand:
1. Google Trends
SEOs can look at historical data compiled by Google to see how often specific terms have been searched for. By understanding a term’s popularity over time, SEO specialists can get an idea of when it might be worth increasing focus on that topic.
2. Search Engine Examiner
This tool allows users to input keywords and see how many pages have been indexed for each variation of those terms. By understanding what topics people are searching for, SEO professionals can determine which topic variations might be more popular and target them with their content marketing efforts.
3. Google AdWords Keyword Planner
This tool provides detailed information about ad costs, clicks, competition and other factors related to targeting a keyword within Google’s advertising platform. By understanding which keywords generate the most interest from potential customers, SEO experts can decide where to allocate their resources.
4. Web Traffic Data
Another way that search engines monitor demand is through web traffic data. Sites with higher web traffic generally have more visibility on the SERPs, so businesses need to monitor their traffic levels closely to stay ahead of the competition. If a site’s traffic drops precipitously, it might be due to a sudden shift in interest in a specific topic or product category. In that case, the site’s SEO specialist would need to adjust its strategy accordingly.
One of the best SEO techniques in Singapore to track demand is by monitoring click-through rates (CTRs). When a page’s CTR increases significantly, it may indicate an increased demand for that specific piece of content. If you notice a sudden spike in CTRs on your pages, it’s important to investigate the cause.
How Do SEO Specialists Address this?
To address sudden shifts in demand, SEO specialists must have access to a wealth of search data. This data can be used to track changes in keyword rankings, page views, and other key performance indicators (KPIs). By understanding how these metrics have changed over time, SEO professionals can identify areas of growth and weakness and make appropriate adjustments to their marketing campaigns.
In Singapore, are you looking for an SEO expert? Speak with AUN Singapore! In internet marketing, search engine optimization (SEO) is essential. Improving your website’s visibility can increase traffic, leads and sales. AUN Singapore is an SEO firm in Singapore that has years of experience optimizing websites for search engines. We can help you improve your site’s ranking in Google, Yahoo!, Bing and other major search engines.