The crawl budget is something that many firms ignore, which is why a quality SEO agency will stress its importance. First of all, let’s understand what the crawl budget even means.
What Is a Crawl Budget?
The frequency with which search engine crawlers (i.e. spiders and bots) run over the pages of your domain is referred to as the crawl budget.
Googlebot’s attempts to avoid overcrowding your server and Google’s overall desire to crawl your domain are conceptualised as a tentative balance. Allowing spiders and bots to crawl all of your pages is one of the many methods you can use to optimise SEO to get the most out of your money.
Crawl budget optimisation refers to activities that you can perform to increase the number of times search engine bots visit your pages. The more frequently they arrive, the faster the pages in the index are updated.
As a result, your optimisation efforts will take less time to bear fruit and begin to influence your rankings.
Tips for Optimization of Crawl Budget
A good, experienced SEO firm in Singapore you engage with will be aware of some of the best practices for maximising your crawl budget. Here are seven of the essential pointers to keep in mind:
- Allow Important Pages to be Crawl
Ensure that your Robots.txt file is up to date to guarantee that all of your most important pages are crawled. You can hire an SEO agency to manage the robots.txt file to ensure that everything is covered efficiently. Within seconds, with your SEO agency team, you’ll be able to choose which pages are crawled and which are not, making it easier for search engines to locate what they’re looking for.
- Check for any Redirect chains.
This is a common-sense method, and it is essential to maintaining your website healthily. In an ideal world, you wouldn’t have a single redirect chain on your entire domain, but for a big website, it’s a challenging effort – 301 and 302 redirects will inevitably arise.
However, when linked together, many of those might significantly reduce your crawl limit to the point where the search engine’s crawler may stop crawling before reaching the page you need indexed.
Although a few redirects here and there may not cause significant harm, it is something that everyone should be aware of. If you want your website to make more profit, you should regularly check for any redirect chains.
- Use HTML Whenever Possible
On the other hand, other search engines aren’t quite there yet; as a result, SEO firms in Singapore are aware of utilising HTML whenever possible. That way, there’s no jeopardising your website odds against any crawler.
- Get rid of HTTP errors
If you’re unsure what will eat into your budget, 410 and 404 pages are two of the most common, and they can also negatively impact the user experience. This implies you must be aware of when these page issues occur and take steps to correct them; that’s why having an SEO agency will be helpful as they can conduct a complete website audit to identify any pages that may have difficulties and correct them as soon as possible.
- Sitemap updates
You should constantly make sure that your XML sitemap is maintained and updated regularly so the bots can figure out where each of these internal links leads faster. These URLs make up a significant portion of the sitemap. You’ll also want to double-check that it refers to the most recent version of your robots.txt.
- Take Care of Your URL Parameters
Remember that crawlers treat different URLs as individual pages, wasting a significant crawl budget. Again, informing Google about these URL parameters will be a win-win situation. It will reduce your crawl money while also avoiding duplicate content problems; as a result, make sure they’re added to your Google Search Console account.
- Using hreflang tags
If your sites are localised, you should begin employing and optimising the hreflang tags used by crawlers. Make sure to include lang code” href=” URL of page” /> in the header of your page in the lang code field to tell Google which of these localised pages should be utilised.
So, if you’re wondering if crawl budget optimisation is still necessary for your website, the answer is YES YES YES and if you desire to use a crawl budget for your business. Hire a professional SEO agency like AUN Global Marketing to become more visible and gain an advantage over your competition with the best ideas for maximising and getting the most of your crawl budget. Visit AUN Global Marketing to know more today!