Whether your are a marketer or business owner, you’ve likely been told or heard of SEO (Search Engine Optimization).

That’s because today, it’s still considered an essential part of any successful digital marketing strategy.

And over here, we’ll go over what is SEO in Marketing, the role it plays in marketing, and five key benefits it can help you in your business.

1. SEO targets high quality traffic

Ask yourself, when do you Google? And what do you Google for? You have something in mind and you would like to concrete your findings, or get an answer to your questions. Being said that, if you have choose the right keywords, you are highly likely to reach out to very targeted online users that are interested in your business.

2. You don’t need to pay for clicks in SEO

There are no clicking fees! Unlike PPC, you need to pay every time when a searcher clicks on your results link. You do not get worried when there are more organic clicks to your website because they are free!

3. SEO gets more clicks compared to PPC

Results have been proven and statistics have shown that, majority of the internet population clicks on the organic section results rather than clicking on the advertisement section (generally known as ads). This is because organic results shows a much more accurate and precise results based on what you are searching for.

4. SEO is your “online salesman”

Website is your e-namecard that represents your business. Make your website work for you and not the other way round. Successful SEO will transform your website to an “online salesman” which is capable of working 24/7. If your web ranking appears in the top of the search results, they will be showing your organic listing constantly with no downtime.

5. You can move ahead of the competition

You are frustrated whenever you see your competitors’ organic web ranking higher than yours. But if you have done successful SEO, you will likely be in or ahead of competition. Never give up on SEO even though it have not shown results yet. Gradually overtime, you will soon see yourself in the race with your competitors.